A short, practical, timely guide to the tools you need to understand the numbers we read in the news everyday - and how we often get them wrong. Buy it now.


“Wonderfully written – incredibly readable. It should be made compulsory reading for everyone before they leave school”

— EVAN DAVIS, journalist and presenter for the BBC

“Reading this book is strongly correlated with not looking stupid. Highly recommended”

— HELEN LEWIS, author of DIFFICULT WOMEN

“A charming, practical and insightful guide. You might not even notice how much you're learning - you'll be too busy having fun”

— TIM HARFORD, author of HOW TO MAKE THE WORLD ADD UP

“An erudite, enlightening guide to the numbers we read in the news- and why they are so often wrong.”

— MARTIN CHILTON, review in THE INDEPENDENT


Our Statistical Style Guide campaign has now ended. However, the fight is not over. Watch this space...